Category: Communication

Working with audiences: “how to be curious and not die trying”

Pepe Zapata Audiences and Culture.  Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere.  Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…

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Author: Z_ Guest blogger

Museums’ transparency on their websites

Conxa Rodà Museums are transitioning to become more social. Within this current context, transparency turns out to not only be a duty but also a strategy for getting better connected with the audience. All good relations are based on trust and being transparent gets us closer to achieving the highly sought-after engagement with the public….

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Author: Conxa Rodà

The 5 most-read posts in the first year of the blog

Every Thursday for a year, in this blog we have been sharing the “secrets” of the museum’s day-to-day working. The process of creating and putting on exhibitions, the restoration of works, the challenges posed by digital innovation, innovative methods of management, as well as knowledge capsules about the collection, have made up the content. All…

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Author: Redacció museu

#MuseumWeek 2015: main content points

For the second consecutive year, the Museu Nacional has participated in the #MuseumWeek 2015 initiative, a global event in which more than 2.800 museums around the world have synchronised and concentrated all the conversations generated around museum activities on Twitter during only one week. Why participate in #MuseumWeek? The Museu Nacional believes that social networks are…

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Author: Redacció museu

Tourism and Museum: a dialogue among professionals

The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly proactive attitude to approaching and getting to know in depth the value chain that makes the destination,…

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Author: Elisabet Pueyo

Deconstruction of the Modern Art campaign

  Do you recognise this poster? Have you seen on a shop window while walking around the centre of Barcelona, Terrassa or Granollers? Or perhaps you’ve seen the advertisement published in the press? Did it catch your attention to the extent that you wanted to find out more or to go to the museum? If…

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Author: Núria Perales

The role of the cat in the modern poster. A popular art

At the end of the 19th century, the publicity poster reached a renowned level of popularity, becoming one of the main emblems of the modern society. The major commercial brands supported the development of posters, aware of the possibilities that, for the diffusion of the advertising message, they offered a very attractive visual resource. The…

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Author: Francesc Quílez

A question of magic: marketing in the museums

There’s nothing more inspiring, if «you are someone from marketing» and you work in and for a major public museum, than the initial quote from the book by Philip Kotler and Nancy Lee, Marketing in the public sector: «We dedicate this book to all the current and future agents involved in the search for the…

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Author: Elisabet Pueyo

The Museum as a connector between audiences and content

Conxa Rodà Connecting collections with audiences is key to the social profitability of the museums nowadays. The museums that know better how to establish multiple connections with multiple audiences will be those that have greater social impact. If we had to sum up in one word the concept of the museum, I think a very…

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Author: Conxa Rodà

Museums and mobiles. Thoughts after Mobile World Congress #MWC14

Mobile World Congress

Conxa Rodà A major success in terms of attendance, spectacular new devices, either tablets, mobiles or wearables, quite another world that seems a long way from the museums. But not so far if we think that what can now have futuristic tinges, with a vertiginous evolution of the technology and of the social practices, could…

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Author: Conxa Rodà