Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question. And yes, a content strategy is necessary and useful to bring the goals of the centres into…
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Christian Díaz. From Bahía Blanca, Argentina A radio programme about museums done by university volunteers. We find the project very inspiring and we have invited them to share the story and the behind-the-scenes. Internet has radically changed the way in which people search and find cultural and leisure content, and the museums, cultural centres, and…
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Elisabet Pueyo In 1998 a collaborative idea was born which was boosted by the main art museums of the city that, after more than 15 years, is more alive than ever: a unique admission ticket for visiting the best 6 art museums of Barcelona. This is the Articket brand and it is made up of:…
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Pepe Zapata Audiences and Culture. Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere. Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…
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Conxa Rodà Museums are transitioning to become more social. Within this current context, transparency turns out to not only be a duty but also a strategy for getting better connected with the audience. All good relations are based on trust and being transparent gets us closer to achieving the highly sought-after engagement with the public….
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Every Thursday for a year, in this blog we have been sharing the “secrets” of the museum’s day-to-day working. The process of creating and putting on exhibitions, the restoration of works, the challenges posed by digital innovation, innovative methods of management, as well as knowledge capsules about the collection, have made up the content. All…
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For the second consecutive year, the Museu Nacional has participated in the #MuseumWeek 2015 initiative, a global event in which more than 2.800 museums around the world have synchronised and concentrated all the conversations generated around museum activities on Twitter during only one week. Why participate in #MuseumWeek? The Museu Nacional believes that social networks are…
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The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly proactive attitude to approaching and getting to know in depth the value chain that makes the destination,…
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Do you recognise this poster? Have you seen on a shop window while walking around the centre of Barcelona, Terrassa or Granollers? Or perhaps you’ve seen the advertisement published in the press? Did it catch your attention to the extent that you wanted to find out more or to go to the museum? If…
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At the end of the 19th century, the publicity poster reached a renowned level of popularity, becoming one of the main emblems of the modern society. The major commercial brands supported the development of posters, aware of the possibilities that, for the diffusion of the advertising message, they offered a very attractive visual resource. The…
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