There’s nothing more inspiring, if «you are someone from marketing» and you work in and for a major public museum, than the initial quote from the book by Philip Kotler and Nancy Lee, Marketing in the public sector: «We dedicate this book to all the current and future agents involved in the search for the…
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Conxa Rodà Connecting collections with audiences is key to the social profitability of the museums nowadays. The museums that know better how to establish multiple connections with multiple audiences will be those that have greater social impact. If we had to sum up in one word the concept of the museum, I think a very…
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Conxa Rodà A major success in terms of attendance, spectacular new devices, either tablets, mobiles or wearables, quite another world that seems a long way from the museums. But not so far if we think that what can now have futuristic tinges, with a vertiginous evolution of the technology and of the social practices, could…
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