Conxa Rodà The ancient ones already said so: “Novare aut perire” either we innovate or we stagnate and, therefore, we die from involution A tip for directors: explore the internal talent of your organisation before going out and looking for it elsewhere. Afterwards, mix them The cost of not innovating, or when saving on innovation…
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We have reached 200 articles published in the blog of the museum! That’s why we are producing a collection of the articles which have been followed with greater interest by our readers and we take advantage of this to ask you at the end about the topics you would like us to talk about in…
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Carme Fenoll Museums and libraries share many things: we are in a process of change (well, the libraries are surely more advanced), we aim to place the users at the centre, we are questioning historical certainties, we are shaking up the structures, and we are opening ourselves up to the society. We have invited Carme…
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Conxa Rodà Who could have told me that I’d be returning to China one year on. This time invited by the Palace Museum of the Forbidden City of Beijing, to participate in the CTIFòrum (Culture + Tech International Forum). An encounter based around museums and digital, where experiences were presented by Chinese museums and from…
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Museums from all over the world participated in #MuseumWeek, from 19th to 25th June this year. During this event more than 4,200 museums from the five continents synchronized the contents to concentrate on Twitter the chats generated around some specific topics for each day of the week. This was the fourth edition in which our…
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Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…
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Conxa Rodà Our team at the National Museum have been active in several ways in this edition of Museums and the Web, held in Cleveland from 19th to 22 April: being part of the program Committee, members of the Jury of the Awards and giving 2 presentations: a 3-hours workshop on content strategy and a…
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Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want? And the answer was no. Many times we define marketing…
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Conxa Rodà In an unexpected way, both because of the lack of warning and due to the fact of being so far away, the Museu Nacional d’Art de Catalunya has been invited this September to go on a tour of three Chinese cities −Chengdu, Shanghai and Wuhan− to speak about museums and digital. In two…
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