Conxa Rodà This post is intended to offer a quick digest of a dense Museums and the Web 3-day conference in Boston, with literally hundreds presentations, papers, forums, how-to sessions, demos, exhibits, lightning talks, Q&A sessions and conversations. For the sake of clarification, I have divided the content into three main lines/topics : audiences collection…
Read more
Observatory of Audiences of Cultural Heritage of Catalonia Do we evaluate the quality of the experience in the museums enough? To discuss it and to get to know good initiatives all around the world and here in Catalonia, the 3rd Conference of the Observatory of Audiences of Cultural Heritage of Catalonia, took place on 16th…
Read more
Noemí Huete We often talk about putting ourselves in the shoes of the visitors so as to better adapt the offer and services of the museum. For sure, not enough is done, and even less in the case of visitors with special needs. Noemí explains the experience in two centres, one of them our museum,…
Read more
Finding new formats of activities to attract new audiences is an important challenge for museums nowadays, and among these “new” publics there are often youths. Faced with this challenge, and aware that the escape rooms are attracting a profile that we are interested in getting to know and to bring them to the museum, we…
Read more
Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…
Read more
Conxa Rodà Our team at the National Museum have been active in several ways in this edition of Museums and the Web, held in Cleveland from 19th to 22 April: being part of the program Committee, members of the Jury of the Awards and giving 2 presentations: a 3-hours workshop on content strategy and a…
Read more
Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want? And the answer was no. Many times we define marketing…
Read more
Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question. And yes, a content strategy is necessary and useful to bring the goals of the centres into…
Read more
Pepe Zapata Audiences and Culture. Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere. Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…
Read more
The 2015 #MuseumNext conference took place in Geneva from 19 to 21 April. More than 600 delegates from 31 countries make it the biggest museum conference in Europe. Three intensive days of content! Meaning for content the keynotes, workshops, Q&A, demos, visits and conversations. As usual, it’s impossible to synthesize everything on a post. I’ll…
Read more
