Conxa Rodà Attracting more – and more diverse – visitors is one of the goals that museums and arts centres pursue. But it’s not enough just to attract visitors. You have to go much further and provide users with enriching experiences that help them to explore, learn and enjoy, and which make it possible to…
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Observatory of Audiences of Cultural Heritage of Catalonia Do we evaluate the quality of the experience in the museums enough? To discuss it and to get to know good initiatives all around the world and here in Catalonia, the 3rd Conference of the Observatory of Audiences of Cultural Heritage of Catalonia, took place on 16th…
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Finding new formats of activities to attract new audiences is an important challenge for museums nowadays, and among these “new” publics there are often youths. Faced with this challenge, and aware that the escape rooms are attracting a profile that we are interested in getting to know and to bring them to the museum, we…
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Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…
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Conxa Rodà Our team at the National Museum have been active in several ways in this edition of Museums and the Web, held in Cleveland from 19th to 22 April: being part of the program Committee, members of the Jury of the Awards and giving 2 presentations: a 3-hours workshop on content strategy and a…
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Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question. And yes, a content strategy is necessary and useful to bring the goals of the centres into…
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With the aim of connecting the collection with the public, the museum and the participatory platform Unique Visitors launched a contest for the creation of tours done by the users. We would like to congratulate and pass on our thanks to the participants for their dedication and creativity that has led to the creation of…
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Pepe Zapata Audiences and Culture. Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere. Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…
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The 2015 #MuseumNext conference took place in Geneva from 19 to 21 April. More than 600 delegates from 31 countries make it the biggest museum conference in Europe. Three intensive days of content! Meaning for content the keynotes, workshops, Q&A, demos, visits and conversations. As usual, it’s impossible to synthesize everything on a post. I’ll…
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Conxa Rodà Museums are content generators by nature. Our role today as connectors between the collection, the knowledge and the visitors/users is gaining more and more strength and content is our best asset. The only thing is that while it’s true that we, museums, are rich in content, we don’t usually have a developed content…
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