Category: Visitors

EASY-TO-READ: A MUSEUM FOR EVERYBODY

Easy-to-Read headding

Cristina Riera Image from the website of Asociación de Lectura Fácil This article has been written and published regarding the easy-to-read standards. AN ACCESSIBLE MUSEUM The Museu Nacional d’Art de Catalunya is working to improve physical, intellectual, sensory and digital access for everybody. The museum’s objective is to guarantee equal access to culture, and to…

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Author: Cristina Riera

Not all the spoons are the same

The teacher and writer Josep-Francesc Delgado shares his experience as a participant in the educational programme “The art of speaking”.  This programme developed by the museum, in collaboration with the Department of Education, began during the last course in an experimental way.  The main aim is to improve the oral expression of the students from…

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Author: Z_ Guest blogger

Evaluating quality in museums

Observatory of Audiences of Cultural Heritage of Catalonia Do we evaluate the quality of the experience in the museums enough? To discuss it and to get to know good initiatives all around the world and here in Catalonia, the 3rd Conference of the Observatory of Audiences of Cultural Heritage of Catalonia, took place on 16th…

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Author: Z_ Guest blogger

Arts and health: challenges and opportunities

Guillem d’Efak From the Museu Nacional we are convinced that art can provide benefits for the health and welfare of the people and even produce a therapeutic effect. Initiatives are still only just beginning in our country, but some examples are worth highlighting, such as the  Alzheimer Programme in the CCCB or Estimul’Art, which are…

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Author: Z_ Guest blogger

A history of accessibility: out of sight, out of mind:

Noemí Huete We often talk about putting ourselves in the shoes of the visitors so as to better adapt the offer and services of the museum.  For sure, not enough is done, and even less in the case of visitors with special needs.  Noemí explains the experience in two centres, one of them our museum,…

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Author: Z_Estudiants en pràctiques de Postgraus i Màsters

Escape Experience in the Museu Agbar de les Aigües

Finding new formats of activities to attract new audiences is an important challenge for museums nowadays, and among these “new” publics there are often youths. Faced with this challenge, and aware that the escape rooms are attracting a profile that we are interested in getting to know and to bring them to the museum, we…

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Author: Z_ Guest blogger

Visitor Journey Mapping: walking in our visitors’ shoes

Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…

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Author: Conxa Rodà

Listening to the visitors. Focus Groups in the Museu Nacional

Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want?  And the answer was no. Many times we define marketing…

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Author: Emma Vandellós

The 5 favourite virtual tours of the museum’s website users

In the digital environment we want the experience of the users to be enriching.  That’s why, in our museum’s website you can find different virtual tours which present complementary tours to the visits onsite. The significance of the presence of certain animals in Romanesque works or the relation between music and image are some of…

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Author: Redacció museu

The public as a virtual curator of the collection of the museum

With the aim of connecting the collection with the public, the museum and the participatory platform Unique Visitors launched a contest for the creation of tours done by the users. We would like to congratulate and pass on our thanks to the participants for their dedication and creativity that has led to the creation of…

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Author: Z_ Guest blogger