2021 has been a year that has still been affected by the Covid-19 pandemic. However, we have worked with the conviction that the museum is a meeting place with art and with others, a collective experience that offers enjoyment, safety, reflection, debate and dialogue in difficult times. For this reason, we wanted to make a…
Read more
Anna Calvet Can art heal? I am one of those who think so. In it, I have found refuge many times. When I’m discouraged, I like to immerse myself in the silence of museums to look for answers (or find even more questions). Because in a work, I can discover my own reflection. A mirror…
Read more
Cristina Riera Image from the website of Asociación de Lectura Fácil This article has been written and published regarding the easy-to-read standards. AN ACCESSIBLE MUSEUM The Museu Nacional d’Art de Catalunya is working to improve physical, intellectual, sensory and digital access for everybody. The museum’s objective is to guarantee equal access to culture, and to…
Read more
The teacher and writer Josep-Francesc Delgado shares his experience as a participant in the educational programme “The art of speaking”. This programme developed by the museum, in collaboration with the Department of Education, began during the last course in an experimental way. The main aim is to improve the oral expression of the students from…
Read more
Observatory of Audiences of Cultural Heritage of Catalonia Do we evaluate the quality of the experience in the museums enough? To discuss it and to get to know good initiatives all around the world and here in Catalonia, the 3rd Conference of the Observatory of Audiences of Cultural Heritage of Catalonia, took place on 16th…
Read more
Guillem d’Efak From the Museu Nacional we are convinced that art can provide benefits for the health and welfare of the people and even produce a therapeutic effect. Initiatives are still only just beginning in our country, but some examples are worth highlighting, such as the Alzheimer Programme in the CCCB or Estimul’Art, which are…
Read more
Noemí Huete We often talk about putting ourselves in the shoes of the visitors so as to better adapt the offer and services of the museum. For sure, not enough is done, and even less in the case of visitors with special needs. Noemí explains the experience in two centres, one of them our museum,…
Read more
Finding new formats of activities to attract new audiences is an important challenge for museums nowadays, and among these “new” publics there are often youths. Faced with this challenge, and aware that the escape rooms are attracting a profile that we are interested in getting to know and to bring them to the museum, we…
Read more
Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…
Read more
Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want? And the answer was no. Many times we define marketing…
Read more
