Yolanda Ruiz We are presenting the collection of publicity brochures of the naval companies that we conserve in the library of the museum. It is made up of around forty documents from the interwar period (1919-1939). The Port of Barcelona is the biggest cruise ship port in the Mediterranean and the fourth in the world,…
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Elisabet Pueyo In 1998 a collaborative idea was born which was boosted by the main art museums of the city that, after more than 15 years, is more alive than ever: a unique admission ticket for visiting the best 6 art museums of Barcelona. This is the Articket brand and it is made up of:…
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The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly proactive attitude to approaching and getting to know in depth the value chain that makes the destination,…
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The reasons for visiting a museum can be as varied as the people who visit it. In the present moment, thanks to museum audience research and the use of demoscopic techniques, museums can get a very accurate knowledge of the profile of their visitors, motivations and tastes. We would like to analyse one of these…
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There’s nothing more inspiring, if «you are someone from marketing» and you work in and for a major public museum, than the initial quote from the book by Philip Kotler and Nancy Lee, Marketing in the public sector: «We dedicate this book to all the current and future agents involved in the search for the…
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