Mariàngels Fondevila One of the essential tasks of conservators is restructuring the collection, as well as stimulating its growth, so that it does not stagnate like a Pontine marsh. The museum has reopened the room Modern Life: Photography, Advertising, Film and Design, adding previously unexhibited works, and some newly admitted ones, to those already in…
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At the end of the 19th century, the publicity poster reached a renowned level of popularity, becoming one of the main emblems of the modern society. The major commercial brands supported the development of posters, aware of the possibilities that, for the diffusion of the advertising message, they offered a very attractive visual resource. The…
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The collection of the Museu Nacional d’Art de Catalunya conserves a large number of works in which the image of the woman takes on a major prominence, and becomes an authentic advertising claim. Far from perpetuating the most conventional iconic stereotype that projected a fixed cultural cliché, which associated the woman with certain maternal behaviour…
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The society of the end of the 19th century didn’t hide its fascination for machinism. From the 1850s onwards, the universal expositions made room for the power of human ingenuity, with the desire to subdue nature. This attraction for the idea of technical-scientific progress was directly reflected in commercial art. Many of the posters from…
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