Category: Visitors

The Museum is yours: a programme open to collectives

Elisabet Pueyo Collaborative spirit, participation, dynamism, friendship, commitment, research, identity, culture, etc., these are for sure the characteristics that the great majority of associations and entities that make up the networks of associations in Catalonia want to identify with. And that’s why we have wanted to focus in a special way on these associations and…

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Author: Elisabet Pueyo

Digital Experiences_Museums and the Web Asia 2015 take aways

Conxa Rodà Connections and new learning was the intense activity during the edition of the Museums and the Web Asia 2015 held in October in Melbourne.  Our museum participated by running a Hands-on Content Strategy Workshop and by presenting the website renovation. As we often do in this blog, we will try to sum up…

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Author: Conxa Rodà

Working with audiences: “how to be curious and not die trying”

Pepe Zapata Audiences and Culture.  Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere.  Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…

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Author: Z_ Guest blogger

In conversation with Sree, Chief Digital Officer of the Met Museum

Conxa Rodà Berlin has been the place where I’ve finally met Sree Sreenivasan, the Met’s Chief Digital Officer. I had been following him on twitter for a while, as well as reading his many presentations and some interviews. A year and a half after being appointed by the Met, his work is well known among…

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Author: Conxa Rodà

#MuseumWeek 2015: main content points

For the second consecutive year, the Museu Nacional has participated in the #MuseumWeek 2015 initiative, a global event in which more than 2.800 museums around the world have synchronised and concentrated all the conversations generated around museum activities on Twitter during only one week. Why participate in #MuseumWeek? The Museu Nacional believes that social networks are…

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Author: Redacció museu

15 Tech trends in museums in 2015 /1

Conxa Rodà Technology, we all know and experience, evolves very quickly. Some advances have become well rooted and extended at a breakneck speed. Others that it seemed would do so have been left aside on the way. This suggests a certain prudence prior to embarking our museum on new developments, channels or functionalities, but without…

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Author: Conxa Rodà

Tourism and Museum: a dialogue among professionals

The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly proactive attitude to approaching and getting to know in depth the value chain that makes the destination,…

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Author: Elisabet Pueyo

The rain as a “prescriptive way” for the museums

The reasons for visiting a museum can be as varied as the people who visit it. In the present moment, thanks to museum audience research and the use of demoscopic techniques, museums can get a very accurate knowledge of the profile of their visitors, motivations and tastes. We would like to analyse one of these…

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Author: Maurici Dueñas

Content Strategy in Museums #ConfabEU

Conxa Rodà Museums are content generators by nature. Our role today as connectors between the collection, the knowledge and the visitors/users is gaining more and more strength and content is our best asset. The only thing is that while it’s true that we, museums, are rich in content, we don’t usually have a developed content…

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Author: Conxa Rodà

The museum seen by instagramers

During holiday time, many of us tend to take photos. We have collected together some of the ones we liked most of those taken by our visitors, via Instagram and TripAdvisor. It is only a taste of the creativity and a good eye for photography that help the works and spaces show off. We are very grateful…

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Author: Redacció museu