There’s nothing more inspiring, if «you are someone from marketing» and you work in and for a major public museum, than the initial quote from the book by Philip Kotler and Nancy Lee, Marketing in the public sector: «We dedicate this book to all the current and future agents involved in the search for the…
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On 6th and 7th March the annual meeting of the Visitor Studies Group was held in London, which we were able to participate in. The topic proposed was Visitor studies, it’s all about relationship. The scope was mainly Anglo-Saxon, the Visitor Studies Group is a research group of audiences and visitors that gathers together researchers from…
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