The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly proactive attitude to approaching and getting to know in depth the value chain that makes the destination,…
Read more
Do you recognise this poster? Have you seen on a shop window while walking around the centre of Barcelona, Terrassa or Granollers? Or perhaps you’ve seen the advertisement published in the press? Did it catch your attention to the extent that you wanted to find out more or to go to the museum? If…
Read more
The reasons for visiting a museum can be as varied as the people who visit it. In the present moment, thanks to museum audience research and the use of demoscopic techniques, museums can get a very accurate knowledge of the profile of their visitors, motivations and tastes. We would like to analyse one of these…
Read more
Conxa Rodà By invitation from the Committee of Museology of the ICOM (ICOFOM), the museum participated in the international symposium in the Sorbonne University dedicated to New Trends. In a changing world and one of accelerated transformation, rethinking the role of the museums and of museology has become a need not only to progress, but…
Read more
There’s nothing more inspiring, if «you are someone from marketing» and you work in and for a major public museum, than the initial quote from the book by Philip Kotler and Nancy Lee, Marketing in the public sector: «We dedicate this book to all the current and future agents involved in the search for the…
Read more
Conxa Rodà Connecting collections with audiences is key to the social profitability of the museums nowadays. The museums that know better how to establish multiple connections with multiple audiences will be those that have greater social impact. If we had to sum up in one word the concept of the museum, I think a very…
Read more
The museums find themselves, in the heart of the 21st century, in a definitively new environment which requires them to make a profound change in the way they act and relate with society. With no doubt, museums have overcome the model based on a nineteenth century conception that defined them as deposits of heritage to be catalogued, protected and exhibited.
Read more
