Do we have a content strategy in museums? Do we need one?

Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question.  And yes, a content strategy is necessary and useful to bring the goals of the centres into…

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Author: Conxa Rodà

The connecting power of the new website of the Museo del Prado

Conxa Rodà The new website of the Museo del Prado is an excellent example of how to connect the collection, the knowledge and the public. The network of interrelations between artworks’ records, the images, videos, talks, biographies, history, etc., offer very enriched and contextualised approaches of the works, the artists and the periods. All in…

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Author: Conxa Rodà

Museums training with the Johns Hopkins University

Conxa Rodà The Museu Nacional has collaborated with the Johns Hopkins University of Washington to host in Barcelona, in January 2016, an onsite seminar within its Online Master of Arts in Museum Studies, as we had already done in 2012. Entitled Museums in Changing Times, the academic programme, of two weeks’ duration, was made up…

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Author: Conxa Rodà

Digital Experiences_Museums and the Web Asia 2015 take aways

Conxa Rodà Connections and new learning was the intense activity during the edition of the Museums and the Web Asia 2015 held in October in Melbourne.  Our museum participated by running a Hands-on Content Strategy Workshop and by presenting the website renovation. As we often do in this blog, we will try to sum up…

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Author: Conxa Rodà

5 years of the Postgraduate Course in Museum Management

Conxa Rodà When in 2009, at that time in the Museu Picasso, I received a proposal to think about the academic programme for a new  Postgraduate course in Museum Management, the first thing I did, as when beginning any project, was to carry out a prospective analysis of the existing offer. Searching for singularity There…

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Author: Conxa Rodà

Museums’ transparency on their websites

Conxa Rodà Museums are transitioning to become more social. Within this current context, transparency turns out to not only be a duty but also a strategy for getting better connected with the audience. All good relations are based on trust and being transparent gets us closer to achieving the highly sought-after engagement with the public….

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Author: Conxa Rodà

In conversation with Sree, Chief Digital Officer of the Met Museum

Conxa Rodà Berlin has been the place where I’ve finally met Sree Sreenivasan, the Met’s Chief Digital Officer. I had been following him on twitter for a while, as well as reading his many presentations and some interviews. A year and a half after being appointed by the Met, his work is well known among…

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Author: Conxa Rodà

What’s next for Museums? Take aways of #MuseumNext

The 2015 #MuseumNext conference took place in Geneva from 19 to 21 April. More than 600 delegates from 31 countries make it the biggest museum conference in Europe. Three intensive days of content! Meaning for content the keynotes, workshops, Q&A, demos, visits and conversations. As usual, it’s impossible to synthesize everything on a post. I’ll…

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Author: Conxa Rodà

Tech trends beyond 2015 / 3

Conxa Rodà This third and final part of the series about the tech trends in museums deals with the technologies that go beyond 2015. To some it might seem a bit futurist. But it would be very convenient for us to be alert to the social digital trends and uses, and to keep experimenting and…

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Author: Conxa Rodà

15 technological trends in the museums in 2015 /2

This post is Part 2 of the one published two weeks ago, 15 technological trends in the museums in 2015 /1 Conxa Rodà 8. Augmented reality (AR) and virtual reality (VR) The major contribution of virtual reality is that it allows us to do what is not possible in the real world: to travel in…

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Author: Conxa Rodà