Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want? And the answer was no. Many times we define marketing…
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Jana Soto As we explained in the post Museum libraries: the great unknown, this type of library, historically, has not enjoyed great visibility outside its museum’s walls. Each library and its staff are responsible for carrying out the actions needed to showcase the centre, as well as communicating its resources and services to the general…
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Elisabet Pueyo Collaborative spirit, participation, dynamism, friendship, commitment, research, identity, culture, etc., these are for sure the characteristics that the great majority of associations and entities that make up the networks of associations in Catalonia want to identify with. And that’s why we have wanted to focus in a special way on these associations and…
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Elisabet Pueyo I think that the most interesting thing to share with you in these lines is not only explaining what the programme Apropa Cultura (Getting Closer to Culture) is, but also passing on to you what it has meant to be a part of this initiative that joins together and creates synergies between cultural…
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Elisabet Pueyo In 1998 a collaborative idea was born which was boosted by the main art museums of the city that, after more than 15 years, is more alive than ever: a unique admission ticket for visiting the best 6 art museums of Barcelona. This is the Articket brand and it is made up of:…
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Pepe Zapata Audiences and Culture. Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere. Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…
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The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly proactive attitude to approaching and getting to know in depth the value chain that makes the destination,…
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There’s nothing more inspiring, if «you are someone from marketing» and you work in and for a major public museum, than the initial quote from the book by Philip Kotler and Nancy Lee, Marketing in the public sector: «We dedicate this book to all the current and future agents involved in the search for the…
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