9 notes about innovation and change (in less than 140 characters)

Conxa Rodà The ancient ones already said so: “Novare aut perire” either we innovate or we stagnate and, therefore, we die from involution A tip for directors: explore the internal talent of your organisation before going out and looking for it elsewhere. Afterwards, mix them The cost of not innovating, or when saving on innovation…

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Author: Conxa Rodà

Digital action in museums of China: Palace Museum of Beijing and others

Conxa Rodà Who could have told me that I’d be returning to China one year on. This time invited by the Palace Museum of the Forbidden City of Beijing, to participate in the CTIFòrum (Culture + Tech International Forum). An encounter based around museums and digital, where experiences were presented by Chinese museums and from…

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Author: Conxa Rodà

Visitor Journey Mapping: walking in our visitors’ shoes

Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…

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Author: Conxa Rodà

10 Key takeaways from Museums and the Web 2017

Conxa Rodà Our team at the National Museum have been active in several ways in this edition of Museums and the Web, held in Cleveland from 19th to 22 April: being part of the program Committee, members of the Jury of the Awards and giving 2 presentations: a 3-hours workshop on content strategy and a…

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Author: Conxa Rodà

Talking of museums in China /2

Conxa Rodà We talked in a previous post of the tour that the Museu Nacional was invited to do by Museums and the Web to three Chinese cities and we commented on the characteristics and challenges of the museums there. Today we’ll share content extracted from the lectures and show the museums we visited. Talks and…

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Author: Conxa Rodà

Talking museums in China: chronicle of the tour of the Museu Nacional/1

Conxa Rodà In an unexpected way, both because of the lack of warning and due to the fact of being so far away, the Museu Nacional d’Art de Catalunya has been invited this September to go on a tour of three Chinese cities −Chengdu, Shanghai and Wuhan− to speak about museums and digital. In two…

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Author: Conxa Rodà

Digital strategy: new online course between the museum and the university

Conxa Rodà Nowadays training is an essential element in organisations. The changing environment that we are immersed in, digital acceleration, new ways of working and new social uses of communication and cultural consumption all mean that to continue being trained is now more necessary than ever. In the museum we are convinced that the training…

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Author: Conxa Rodà

Do we have a content strategy in museums? Do we need one?

Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question.  And yes, a content strategy is necessary and useful to bring the goals of the centres into…

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Author: Conxa Rodà

The connecting power of the new website of the Museo del Prado

Conxa Rodà The new website of the Museo del Prado is an excellent example of how to connect the collection, the knowledge and the public. The network of interrelations between artworks’ records, the images, videos, talks, biographies, history, etc., offer very enriched and contextualised approaches of the works, the artists and the periods. All in…

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Author: Conxa Rodà

Museums training with the Johns Hopkins University

Conxa Rodà The Museu Nacional has collaborated with the Johns Hopkins University of Washington to host in Barcelona, in January 2016, an onsite seminar within its Online Master of Arts in Museum Studies, as we had already done in 2012. Entitled Museums in Changing Times, the academic programme, of two weeks’ duration, was made up…

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Author: Conxa Rodà