10 Key takeaways from Museums and the Web 2017

Conxa Rodà Our team at the National Museum have been active in several ways in this edition of Museums and the Web, held in Cleveland from 19th to 22 April: being part of the program Committee, members of the Jury of the Awards and giving 2 presentations: a 3-hours workshop on content strategy and a…

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Author: Conxa Rodà

Talking of museums in China /2

Conxa Rodà We talked in a previous post of the tour that the Museu Nacional was invited to do by Museums and the Web to three Chinese cities and we commented on the characteristics and challenges of the museums there. Today we’ll share content extracted from the lectures and show the museums we visited. Talks and…

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Author: Conxa Rodà

Talking museums in China: chronicle of the tour of the Museu Nacional/1

Conxa Rodà In an unexpected way, both because of the lack of warning and due to the fact of being so far away, the Museu Nacional d’Art de Catalunya has been invited this September to go on a tour of three Chinese cities −Chengdu, Shanghai and Wuhan− to speak about museums and digital. In two…

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Author: Conxa Rodà

Digital strategy: new online course between the museum and the university

Conxa Rodà Nowadays training is an essential element in organisations. The changing environment that we are immersed in, digital acceleration, new ways of working and new social uses of communication and cultural consumption all mean that to continue being trained is now more necessary than ever. In the museum we are convinced that the training…

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Author: Conxa Rodà

Do we have a content strategy in museums? Do we need one?

Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question.  And yes, a content strategy is necessary and useful to bring the goals of the centres into…

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Author: Conxa Rodà

The connecting power of the new website of the Museo del Prado

Conxa Rodà The new website of the Museo del Prado is an excellent example of how to connect the collection, the knowledge and the public. The network of interrelations between artworks’ records, the images, videos, talks, biographies, history, etc., offer very enriched and contextualised approaches of the works, the artists and the periods. All in…

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Author: Conxa Rodà

Museums training with the Johns Hopkins University

Conxa Rodà The Museu Nacional has collaborated with the Johns Hopkins University of Washington to host in Barcelona, in January 2016, an onsite seminar within its Online Master of Arts in Museum Studies, as we had already done in 2012. Entitled Museums in Changing Times, the academic programme, of two weeks’ duration, was made up…

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Author: Conxa Rodà

Digital Experiences_Museums and the Web Asia 2015 take aways

Conxa Rodà Connections and new learning was the intense activity during the edition of the Museums and the Web Asia 2015 held in October in Melbourne.  Our museum participated by running a Hands-on Content Strategy Workshop and by presenting the website renovation. As we often do in this blog, we will try to sum up…

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Author: Conxa Rodà

5 years of the Postgraduate Course in Museum Management

Conxa Rodà When in 2009, at that time in the Museu Picasso, I received a proposal to think about the academic programme for a new  Postgraduate course in Museum Management, the first thing I did, as when beginning any project, was to carry out a prospective analysis of the existing offer. Searching for singularity There…

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Author: Conxa Rodà

Museums’ transparency on their websites

Conxa Rodà Museums are transitioning to become more social. Within this current context, transparency turns out to not only be a duty but also a strategy for getting better connected with the audience. All good relations are based on trust and being transparent gets us closer to achieving the highly sought-after engagement with the public….

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Author: Conxa Rodà