{"id":5139,"date":"2015-11-05T12:32:30","date_gmt":"2015-11-05T12:32:30","guid":{"rendered":"http:\/\/blog.museunacional.cat\/?p=5139"},"modified":"2019-12-12T09:40:44","modified_gmt":"2019-12-12T09:40:44","slug":"apropa-cultura-getting-closer-to-culture-inclusive-museum-united-museum","status":"publish","type":"post","link":"https:\/\/blog.museunacional.cat\/en\/apropa-cultura-getting-closer-to-culture-inclusive-museum-united-museum\/","title":{"rendered":"Apropa Cultura (Getting Closer to Culture): inclusive museum, united museum"},"content":{"rendered":"
Elisabet Pueyo<\/h6>\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

I think that the most interesting thing to share with you in these lines is not only explaining what the programme Apropa Cultura<\/em><\/a> (Getting Closer to Culture) is, but also passing on to you what it has meant to be a part of this initiative that joins together and creates synergies between cultural facilities and social entities.\u00a0 And let me add, just in case it may seem strange to any of you that from the field of museums that somebody does this thing called marketing, I believe that it is precisely one of the virtues of the programme Apropa Cultura<\/em>: to integrate and encourage everyone to form part of a common project.<\/strong><\/p>\n

For some years now, with the educational team of the museum we have been working on the social inclusion<\/a> of people with cognitive impairment, functional diversity or with mental disorders, as well as with other collectives at risk of exclusion.\u00a0 We already had the bases and the experience.\u00a0 So, why not form part of the programme Apropa Cultura<\/em>?<\/p>\n\n\n\n
\"_MG_0382\"<\/a><\/td>\n\"5a_ses_realismes_089[1]\"<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Well, simply because this would mean making the offer of the museum known to a greater number of social centres and groups with special needs and to increase the reach of the service and the social returns. The online platform Apropa Cultura<\/em><\/a>\u00a0 includes the programming of the 55 participating facilities – theatres, auditoriums, festivals and museums, and also allows people to make bookings for the shows, visits or workshops.\u00a0 By forming part we would extend in this way the types of entities we could reach.<\/p>\n

The incorporation meant that during the 2013-2014 course, the attendance and the diversity of the groups multiplied, compared with previous years.\u00a0 75% were centres that hadn\u2019t come before, and the number of beneficiaries was doubled. Within the platform Apropa Cultura<\/em> the museum offers<\/a> \u00a0the modalities of the participative activity, commented visit or free visit for collectives with functional diversity or cognitive impairment, for the elderly or for immigrants, amongst others.<\/p>\n

These results, in terms of figures, are significant enough and that\u2019s why we shouldn\u2019t forget about the need to also think about the sustainability of the model by means of the types of fees \u2013 from free of charge, that we started with, to the current reduced fees (all of the programming is offered at prices of between \u20ac0 and \u20ac3 per person).\u00a0 And always taking into account the premise of the ideology of the programme\u00a0Apropa:<\/em> the value of the culture in all its senses.<\/p>\n

\"\"<\/a><\/p>\n

Other aspects that have led to the participation of the museum in the programme Apropa Cultura<\/em>.<\/p>\n

First of all, from an outward looking perspective, it has reinforced the networking between facilities:<\/strong><\/p>\n