{"id":3666,"date":"2015-04-30T12:01:09","date_gmt":"2015-04-30T11:00:07","guid":{"rendered":"http:\/\/blog.museunacional.cat\/?p=3666"},"modified":"2020-03-02T11:10:12","modified_gmt":"2020-03-02T11:10:12","slug":"whats-next-for-museums-take-aways-of-museumnext","status":"publish","type":"post","link":"https:\/\/blog.museunacional.cat\/en\/whats-next-for-museums-take-aways-of-museumnext\/","title":{"rendered":"What\u2019s next for Museums? Take aways of #MuseumNext"},"content":{"rendered":"\n\n\n
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\"MuseumNext<\/a>

MuseumNext 2015 opening, Geneva. Photo: Conxa Rod\u00e0<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The 2015 #MuseumNext conference took place in Geneva from 19 to 21 April. More than 600 delegates from 31 countries make it the biggest museum conference in Europe. Three intensive days of content! Meaning for content the keynotes, workshops, Q&A, demos, visits and conversations. As usual, it\u2019s impossible to synthesize everything on a post. I\u2019ll highlight what was most inspiring from the sessions I attended and include some reviews by other participants as recommended links at the end. You can also watch the videos from this and other MuseumNext editions.<\/a><\/p>\n

Mapping Customer\/User Experience<\/h3>\n

This was the subject of an extremely interesting workshop led by Allegra Burnette, former Head of Digital Media at MoMA, now principal analyst at Forrester research. It turns out very useful to map users\u2019 experiences: designing a persona, deciding which task he\/she wants to perform, draw the steps needed, all the touchpoints the user interacts with and then analyse the journey, including the emotions experienced during the process.<\/p>\n\n\n\n
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MuseumNext 2015 Workshop, Geneva. Photo: Conxa Rod\u00e0<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Were we to apply this methodology, walking in our visitors\u2019 shoes, some useful insights would surely arise to help us evaluate and probably improve user experience<\/strong>, making it easier, more effective, more pleasant, more engaging.<\/p>\n

Innovating in the visitors\u2019 connection to the collection<\/h3>\n

Most of museums are now trying to find new ways to engage and connect audiences to collections.<\/a> The Cooper Hewitt, the Smithsonian Design Museum, has taken a huge step via three digital interactive devices: the Pen, interactive touch tables and the immersion room. Details can be read in this article<\/a>.<\/p>\n

It was extremely enlightening to listen to Seb Chan, Director of Digital and Emerging Media, in a session of Q&A the day before his talk at the plenary.<\/p>\n

The path, of course, wasn\u2019t free from difficulties on many fronts (organisational, tech, content production), but along the process they were successful in achieving their aims:<\/p>\n

– increase diversity
\n– increase dwell times
\n– increase visitor satisfaction
\n– repeat visit
\n– internal innovation
\nAnd they also succeeded to confront two of the main challenges:
\n– ensuring a look-up experience (instead of looking at the screens of mobiles)
\n– making the interactive experiences social and multi-player<\/p>\n\n\n\n
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\"4_SebChan_MuseumNext\"<\/a>

MuseumNext 2015 SebChan, Geneva<\/p><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

As for the content, looking at it from the user perspective led to changing the titles of artwork descriptions, so that each provided answer to these two questions: What is it? Why is it in our collection?<\/p>\n