{"id":16985,"date":"2019-10-03T10:57:57","date_gmt":"2019-10-03T10:59:51","guid":{"rendered":"https:\/\/blog.museunacional.cat\/?p=16985"},"modified":"2020-06-12T10:25:33","modified_gmt":"2020-06-12T10:25:33","slug":"the-new-digital-tools-at-the-service-of-the-museums-and-their-audiences","status":"publish","type":"post","link":"https:\/\/blog.museunacional.cat\/en\/the-new-digital-tools-at-the-service-of-the-museums-and-their-audiences\/","title":{"rendered":"The new digital tools, at the service of the museums and their audiences"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">Montse Frisach<\/h6>\n\n\n\n<p>Without display cabinets, without glass protectors,\nwithout a map or guide, without any barrier between what is being looked at by\nthe spectator.&nbsp; This is how things are\nseen at the <a href=\"https:\/\/borderless.teamlab.art\/\">Mori\nBuilding Digital Museum<\/a> in\nTokyo, inaugurated in June 2018, an initiative by the interdisciplinary teamLab\nBorderless, made up of artists, programmers, architects, engineers and\nmathematicians, who for years have been working on beautiful <strong>immersive installations with the use of new\ntechnologies<\/strong>. <strong>Immersive digital art\nis already a genre in itself.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Art and digital technology<\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"teamLab Borderless, Become Immersed \/ \u30a8\u30d7\u30bd\u30f3 \u30c1\u30fc\u30e0\u30e9\u30dc\u30dc\u30fc\u30c0\u30ec\u30b9\u3001\u6ca1\u5165\u3057\u3066\u3044\u304f\" width=\"620\" height=\"349\" src=\"https:\/\/www.youtube.com\/embed\/FNr8Gh9jakE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>The <a href=\"https:\/\/borderless.teamlab.art\/\">Mori Building Digital Museum<\/a> in Tokyo <\/figcaption><\/figure>\n\n\n\n<p>The new Mori museum is one of the most extreme\nexamples of the <strong>possibilities offered by\nthe digital technologies in the artistic and exhibition fields<\/strong>.&nbsp; In this case, the work is now conceived from\nthe outset as being an <strong>immersive\nexperience for the spectator with techniques very close to the art of shows or\nperformances<\/strong><strong>.<\/strong> <\/p>\n\n\n\n<p>In other cases, immersive techniques are used to project artworks in virtual exhibitions of famous artists, in the form of a sort of visual show that takes us away from the experience of seeing an original work hung on the wall of a museum. There already exist specific spaces for these types of exhibitions-projections such as the <em>Atelier des Lumieres<\/em> of Paris, that regularly programmes exhibitions about Van Gogh, Klimt and Japanese art. In Barcelona, on the other hand, in the autumn the opening is planned of Ideal, Digital Arts Centre, that will be inaugurated with an exhibition about Claude Monet. Even London\u2019s National Gallery is preparing an &#8220;immersive experience&#8221; based around <em>The Virgin of the Rocks<\/em>, by Leonardo, which will be presented in November.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technology that leads to changes in the museums<\/h3>\n\n\n\n<p>Technology therefore allows museums that already exist\nto only exhibit projected &#8220;light&#8221;, where the physical objects are no\nlonger there. But, <strong>how is digital\nchanging the research, exhibitions, diffusion and the internal functioning of\nmuseums with collections with physical objects and with major heritage value,\nas is the case with the MNAC<\/strong>? Some examples of this digital revolution in\nCatalan museums and monuments in the field of dissemination were presented at\nthe conference <em>Heritage\n&amp; Digital. Technology and<\/em><em> storytelling\nat the service of cultural communication<\/em><em>, <\/em>which\ntook place in the Museu Episcopal of Vic, organized by the Catalan Agency of\nCultural Heritage.<\/p>\n\n\n\n<p>Albert Sierra, responsible for new technologies at the Catalan Agency of Cultural Heritage, assured us on that day that <strong>more and more, the public is increasingly eager to have &#8220;experiences&#8221; instead of just &#8220;looking&#8221;, in a world saturated with a multitude of screens<\/strong>. Hence the success of immersive and interactive experiences, which also have the advantage of adding information that before was difficult to introduce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Immersive visits and video mappings<\/h3>\n\n\n\n<p><strong>Immersive visits are becoming more frequent in monuments. <\/strong>An example is the one now offered by the <a href=\"https:\/\/www.monestirvallbona.cat\/en\/\">Royal Monastery of Vallbona de les Monges<\/a>, which focuses on the history of its female religious community; or also the room that recreates in 3D of what <a href=\"http:\/\/www.macullastret.cat\/\">the Iberian city of Ullastret<\/a> was like, or the forum of the Roman city of <a href=\"http:\/\/www.macempuries.cat\/\">Emp\u00faries in virtual reality.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Emp\u00faries-virtual.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"203\" src=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Emp\u00faries-virtual.jpg\" alt=\"Emp\u00faries in virtual reality. Museu d'Arqueologia de Catalunya\" class=\"wp-image-16976\" srcset=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Emp\u00faries-virtual.jpg 360w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Emp\u00faries-virtual-300x169.jpg 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/a><figcaption>Emp\u00faries in virtual reality. <a href=\"http:\/\/www.macempuries.cat\/\">Museu d&#8217;Arqueologia de Catalunya<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>Video mapping<\/strong>,\non the other hand, <strong>literally allows\nartistic and monumental heritage to be reconstructed<\/strong>. One of the most\nspectacular ones in Catalonia is <a href=\"http:\/\/pantocrator.cat\/en\/\">the one you can see in the church of Sant Climent de\nTa\u00fcll<\/a>, which projects the original mural paintings that are\nin the Museu Nacional d\u2019Art de Catalunya but that also recreates the aspect the\ncomplete work would have had, with the fragments of painting that have been\nlost. <\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mapping Sant Climent de Ta\u00fcll\" src=\"https:\/\/player.vimeo.com\/video\/87114296?dnt=1&amp;app_id=122963\" width=\"620\" height=\"349\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Another example of this type of reconstruction is the recreation of the Romanesque cathedral of Vic, which was presented in the framework of the exhibition <a href=\"https:\/\/www.museuepiscopalvic.com\/ca\/actualitat\/exposicions\/oliba-episcopus\"><em>Oliba episcopus <\/em>in the Museu Episcopal<\/a> of this city.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A changing user experience<\/h3>\n\n\n\n<p>The experience of the visit to the museums is also\nchanging with giant leaps.&nbsp; <strong>Augmented reality, for example, serves to\nprovide the spectator with more information but also to gamify the visit.&nbsp;&nbsp; <\/strong>&nbsp;<\/p>\n\n\n\n<p>The Museu d&#8217;Art of Girona has started up the activity <a href=\"https:\/\/museuart.com\/en\/home\/\"><em>Let&#8217;s<\/em><\/a><em> play hide and seek<\/em><em>, <\/em>aimed\nat kids between 8 and 12 years old, in which the children could do the visit to\nthe museum with a tablet and an augmented reality application. One of the\nsymbols of the city, the drawing of the lion of Girona, invites them to\ndiscover the animals that are hidden in the works of the museum and to learn\nabout them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New audio guides<\/h3>\n\n\n\n<p><strong>Digital technology is also transforming a highly used\ntool in the museums &#8211; the audio guide.&nbsp; <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"712\" src=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Audiogues-museu-1024x712.jpg\" alt=\"Museu Nacional audio guide. Foto: B.Puig i P.Vivas\" class=\"wp-image-16971\" srcset=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Audiogues-museu-1024x712.jpg 1024w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Audiogues-museu-300x209.jpg 300w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Audiogues-museu-768x534.jpg 768w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Audiogues-museu.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption> Museu Nacional audio guide. Foto: B.Puig i P.Vivas<\/figcaption><\/figure>\n\n\n\n<p>In the Vic conference, the audio guide system used in <a href=\"https:\/\/www.masmiro.com\/en\">Mas Mir\u00f3 de Montroig del Camp<\/a> was presented, a recently inaugurated infrastructure which is characterized by the fact that it doesn&#8217;t have a collection of artworks.&nbsp; It is the building and the landscape that provides us with information about the origin of the artist&#8217;s work and this is offered in the narrative of an interactive audio guide.&nbsp; On entering the <em>Mas<\/em>&nbsp; (a farmhouse), the visitor receives a card for the mobile or any other device which allows you to be able to configure your own tour freely.&nbsp; Afterwards, the visitors can take the card home and look at it again or increase the information.&nbsp; This tool also provides data about the user.&nbsp;&nbsp;  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"409\" src=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/audioguies-nubart-fundaci\u00f3-mas-mir\u00f3.jpg\" alt=\"Mas Mir\u00f3 audio guides. Photo: Nubart\" class=\"wp-image-16972\" srcset=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/audioguies-nubart-fundaci\u00f3-mas-mir\u00f3.jpg 589w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/audioguies-nubart-fundaci\u00f3-mas-mir\u00f3-300x208.jpg 300w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><figcaption><a href=\"https:\/\/www.masmiro.com\/\">Mas Mir\u00f3<\/a> audio guides. Photo: <a href=\"https:\/\/www.nubart.eu\/es\/\">Nubart<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Second Canvas platform<\/h3>\n\n\n\n<p>Furthermore, applications such as <a href=\"https:\/\/www.secondcanvas.net\/es\/\">Second Canvas<\/a>, for example, allow virtual\ntours to be carried out around museum collections with such a high resolution\nthat it is possible to see details of the pieces that are just about impossible\nto catch with the naked eye. The <a href=\"https:\/\/www.museunacional.cat\/en\/article\/new-way-explore-museum-second-canvas-app\">Museu\nNacional has had this\napplication available<\/a> since the end of 2018 &#8211;\nfree-of-charge and valid for mobiles and tablets &#8211; with a tour around the genre\nof portrait in the permanent collection.&nbsp;\nOther Catalan museums such as the <em>Museu\nEpiscopal <\/em>of Vic, the <em>Museu de\nl&#8217;Empord\u00e0<\/em> of Figueres or the <em>Museu\nd&#8217;Art<\/em> of Girona also use this digital platform in diverse ways.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/digitalitzaci\u00f3-pintura-museu-1024x679.jpg\" alt=\"\" data-id=\"16974\" data-link=\"https:\/\/blog.museunacional.cat\/?attachment_id=16974\" class=\"wp-image-16974\" srcset=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/digitalitzaci\u00f3-pintura-museu-1024x679.jpg 1024w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/digitalitzaci\u00f3-pintura-museu-300x199.jpg 300w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/digitalitzaci\u00f3-pintura-museu-768x509.jpg 768w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/digitalitzaci\u00f3-pintura-museu.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/second-canvas-museu-nacional-1024x679.jpg\" alt=\"\" data-id=\"16975\" data-link=\"https:\/\/blog.museunacional.cat\/?attachment_id=16975\" class=\"wp-image-16975\" srcset=\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/second-canvas-museu-nacional-1024x679.jpg 1024w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/second-canvas-museu-nacional-300x199.jpg 300w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/second-canvas-museu-nacional-768x509.jpg 768w, https:\/\/blog.museunacional.cat\/wp-content\/uploads\/second-canvas-museu-nacional.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Second Canvas project<\/strong>, Museu Nacional<\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p>A platform like Second Canvas has multiple uses. On\nthe one hand, it offers alternative virtual exhibitions to the physical tour of\nthe museum, but also acts as a guide and as a form of promotion prior to the\nvisit and as a subsequent reminder for those who have already been there.\nSecond Canvas can also be included in the rooms of the museum, as an\ninteractive resource to supplement the information about the works or simply to\nshow works that are not present or that due to conservation problems cannot\nalways be exhibited. And above all, to not lose sight of the fact that such a\ntool is a top level pedagogical instrument that provides added knowledge about\nthe museums&#8217; collections and exhibitions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital transformation in the museums<\/h3>\n\n\n\n<p>The internal\noperation of the museums is also rapidly changing thanks to the digital tools, not\nonly in terms of the research and conservation of the works, but also in the\nrelationship between the museums and their audiences, and their storytelling.\nMore interactivity, more flexibility and a deeper knowledge of the profile of\nthe visitors, their likes, demands and needs. All this, without ever losing\nsight of either excellence or rigor in the dissemination of heritage and\nknowledge. Digital technology is therefore very useful in finding the desired\nbalance between diffusion and high quality.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Montse Frisach<br \/>Journalist<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Montse Frisach Without display cabinets, without glass protectors, without a map or guide, without any barrier between what is being looked at by the spectator.&nbsp; This is how things are seen at the Mori Building Digital Museum in Tokyo, inaugurated in June 2018, an initiative by the interdisciplinary teamLab Borderless, made up of artists, programmers,&#8230;<\/p>\n","protected":false},"author":47,"featured_media":16988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,1],"tags":[990,335,301],"class_list":["post-16985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en","category-general","tag-digital-transformation","tag-technology","tag-virtual-tour","author-guest"],"jetpack_featured_media_url":"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/museu-art-digital-1.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4tWCI-4pX","_links":{"self":[{"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/posts\/16985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/comments?post=16985"}],"version-history":[{"count":6,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/posts\/16985\/revisions"}],"predecessor-version":[{"id":21311,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/posts\/16985\/revisions\/21311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/media\/16988"}],"wp:attachment":[{"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/media?parent=16985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/categories?post=16985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/tags?post=16985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}