![\"la](\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/museu-art-digital.jpg\")
<\/a>The main theme of this edition focused on the<\/strong> role played by private initiatives in the creation, management and\ndissemination of digital collections<\/strong>. <\/p>\n\n\n\n The organizers addressed all the bodies that\nhave or could have digital collections or digital culture projects: libraries, museums, organizations, businesses\nand universities<\/strong>. This diversity was also reflected in the speakers at the\nsession.<\/p>\n\n\n\n Below I shall mention the content that, for me, was the most important:<\/p>\n\n\n\n It seems that everyone has by now internalized the reason why we digitize collections or create digital heritage projects. In her presentation, Montse Gum\u00e0 of the Museu Nacional d\u2019Art de Catalunya<\/a> summarized it as follows:<\/p>\n\n\n\n The digitization\nof collections, <\/strong>then, is a new task that in recent years has gradually been\nadded to the more traditional tasks of conservation and dissemination. Carrying\nit out in a period of permanent cuts is not at all easy and it means we have to look for new partners. <\/strong><\/p>\n\n\n\n The projects in which private actors are\ninvolved are not always regarded as positive. Very often there is concern over the possible unwanted\ninfluence of the private sector<\/strong>, which could distort the view the public\nhas of it. There have unquestionably also been negative cases, but these must\nnot hold us back when assessing collaboration with private companies. <\/p>\n\n\n\n The case of Google is a good example. The participations of the Biblioteca de Catalunya<\/a> in the Google Books project (Eug\u00e8nia Serra<\/a>) and that of the Museu Nacional d\u2019Art de Catalunya in the Google Art Project (Montse Gum\u00e0<\/a>) were presented in the symposium.<\/p>\n\n\n\n For both institutions, participation in the Google<\/strong> projects\n<\/strong>meant for them:<\/p>\n\n\n\n The Museu Nacional d\u2019Art de Catalunya had already taken part in various initiatives to digitize collections before joining the Google Art Project<\/a>. Google, in this case, added a new dimension due to the large number of works digitized and in terms of dissemination<\/strong>. <\/p>\n\n\n\n It should be stressed that on the whole these\ncollaborations are positive, but that they also generate internal technological and organizational challenges.<\/strong> <\/p>\n\n\n\n I would also point out that these projects would never have been carried out without people capable of understanding the great opportunity that they represented. Vision, determination and insight are the basis of any project, but even more so in the case of digital projects, since these are characterized by being more innovative. <\/p>\n\n\n\n Digital projects are also a challenge for internal organization<\/strong>: <\/p>\n\n\n\n The Museu\nVirtual de la Moda<\/a> (Virtual\nMuseum of Fashion) (Marta S\u00e1nchez), a private initiative, is an example of a digital collection on a\nspecific theme<\/strong>. It has the great advantage of <\/em>grouping together and making a collection dispersed in different\ninstitutions around the territory visible. <\/p>\n\n\n\n I believe that one of the challenges facing this virtual museum is the monitoring and, especially, the dissemination of its content. Digitization is just the first step; its dissemination and interaction with the public must be actively encouraged to make the most of all its potential. The digital can gather dust too! <\/p>\n\n\n\n The Centro de\nDocumentaci\u00f3n Publicitaria<\/a> (Advertising Documentation Centre) (Sergio Rodr\u00edguez<\/a>) is a private initiative funded exclusively\nby the services that it offers and by its sponsors. Here\ndigitization is part of the basic plan <\/strong>\u2013 it is done either preventively or as\nordered by the client. <\/p>\n\n\n\n It is a good example of how the creation, preservation and dissemination\nof heritage can be a self-sufficient business. <\/strong>A whole industry, in this\ncase advertising, sees the importance of preserving heritage, and it is\nprepared to invest in it \u2013 interesting! <\/p>\n\n\n\n Far beyond the digitization of collections we\nfind social digital innovation projects<\/strong>,\nand here the Autonomous University of Barcelona, through the Xarxa d\u2019Humanitats Digitals<\/a> (Digital Humanities Network) (Oriol Vicente Campos<\/a>), plays a crucial part. <\/p>\n\n\n\n It is\nessential for all the actors to be involved in it: the authorities, academia,\nindustry and society<\/strong>. Whereas\nthis kind of collaboration is widespread in the universities, in museums and cultural\nheritage institutions it is much less common. A change of attitude is needed\nand a rethink of how to fit in with sectors with different ways of working! <\/p>\n\n\n\n Two speakers (Marc Hern\u00e1ndez G\u00fcell<\/a> and Albert Sierra<\/a>) looked\ninto the future<\/strong>, while insisting that this future is in fact already here. Their\nkey messages were: <\/p>\n\n\n\n These have been a few brief comments on what\nwas discussed during the symposium. I recommend passing on the #intensiudigital<\/a> tweets and consulting all the presentations<\/a>. It\u2019s\nwell worth it! <\/p>\n\n\n\n Jaqueline Glarner On 13 June 2019 there was a new edition of the symposium \u2018Intensiu Digital\u2019, an initiative of the Centre de Recerca en Informaci\u00f3, Comunicaci\u00f3 i Cultura , the Consorci de Serveis Universitaris de Catalunya and the Faculty of Library and Information Science of the University of Barcelona (UB). The main theme of this…<\/p>\n","protected":false},"author":47,"featured_media":16812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,1],"tags":[990],"class_list":["post-16824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en","category-general","tag-digital-transformation","author-guest"],"jetpack_featured_media_url":"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/intensiu-digital-museu-nacional.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4tWCI-4nm","_links":{"self":[{"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/posts\/16824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/comments?post=16824"}],"version-history":[{"count":5,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/posts\/16824\/revisions"}],"predecessor-version":[{"id":16833,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/posts\/16824\/revisions\/16833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/media\/16812"}],"wp:attachment":[{"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/media?parent=16824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/categories?post=16824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.museunacional.cat\/en\/wp-json\/wp\/v2\/tags?post=16824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/cultura-digital-1024x639.jpg\")
The rationale <\/h3>\n\n\n\n
![\"\"](\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Intensiu-Digital-1024x671.jpg\")
Collaboration with the private sector <\/h3>\n\n\n\n
![\"la](\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/digital-museu-nacional.jpg\")
![\"\"](\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/digital-museus-1024x599.jpg\")
Digital as a tool of institutional transformation <\/h3>\n\n\n\n
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The importance of dissemination<\/h3>\n\n\n\n
![\"\"](\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Intensiu-digital-museus-1024x634.jpg\")
100% private heritage<\/h3>\n\n\n\n
The quadruple helix model of culture<\/h3>\n\n\n\n
![\"\"](\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/Cloenda-de-la-jornada-a-c\u00e0rrec-de-Lluis-Anglada.-Foto-@NUBILUMsmartDOC-1024x576.jpg\")
The digital tools of the future are already here<\/h3>\n\n\n\n
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Jacqueline Glarner
Museologist specializing in communications and board member of the Association of Museologists of Catalonia. <\/h6>\n","protected":false},"excerpt":{"rendered":"