![\"Convoy](\"https:\/\/blog.museunacional.cat\/wp-content\/uploads\/TRAM.jpg\")
<\/a>Thanks to a collaboration\nagreement between the TRAM<\/a> and the group ArticketBCN<\/a>, of which the Museum forms part, we have been able to\ntake advantage of free-of-charge large-sized\nadvertising during the months of February and March<\/strong>, which has allowed us to have a major visibility<\/strong>\namong thousands of citizens and a not very habitual presence in the territory. <\/p>\n\n\n\n Due\nto budgetary questions, too often we are obliged to restrict our campaigns to\nthe city of Barcelona. It is therefore\nvery good news to have been able to deploy\nthis corporate campaign in the main towns of the Baix Llobregat through a means of mass transportation, <\/strong>as is\nthe case of the Trambaix<\/em>, which in\n2018 did more than 19 million journeys. <\/p>\n\n\n\n Faced with these figures of potential audience, it was clear to us that we\nshould try to get the most out of the opportunity that this publicity action\nprovided us with so as to explain that\nthe<\/strong> Museu Nacional is a place to live multiple experiences through art:\na space to live emotions and to share them<\/strong>. <\/p>\n\n\n\n It is necessary to place the focus on the fact that we have a major\ncollection of works from nearly all the periods \u2013 from Medieval times up until\nthe 20th<\/sup> century \u2013 and of very different disciplines such as\npainting, sculpture, posters, photography or, more recently, comics. A permanent collection<\/a> which, curiously isn\u2019t\npermanent at all. <\/p>\n\n\n\n We therefore proposed the briefing to the TSC agency<\/a>: we wanted to get away from the pigeon-holing of the Museu Nacional as a museum of just Romanesque and Modernism. These are, without any doubt whatsoever, our most important collections at an international level, but the Museum is much more than this and this is clearly demonstrated each year by the exhibitions programme<\/a>. <\/p>\n\n\n\n We\nwanted to do a corporate campaign that\nwas daring and appealed to the emotions<\/strong>. <\/p>\n\n\n\n With this communication goal, we chose\ndetails of works of the Museum reproduced in large format, so as to achieve a\nstrong visual impact<\/strong>. Paintings,\nphotographs, posters\u2026from the 11th century until the nineteen fifties of the 20th<\/sup>\ncentury. The 14 works chosen, printed on\nvinyl of more than 2 metres high, appealed directly to the travellers. <\/p>\n\n\n\n And it is very clear to us that for some time\nmuseums are no longer places for\ncontemplation, becoming spaces where all publics can find their own place<\/strong>. Where we can inspire ourselves by looking at a\nlandscape or we can think about the current society so different from the one\nof 1,000 years ago when the walls of the churches of the Pyrenees were painted.<\/p>\n\n\n\n The reproduced works of almost two metres high which make the travellers think:<\/p>\n\n\n\n The resulting graphic proposed, places the emphasis on the variety of the\ncollection and also on the new items: the new presentation of the Renaissance and Baroque collection<\/a> or the\nincorporation of the comic into the expositive discourse. <\/p>\n\n\n\n We took advantage to announce the future monographic exhibitions dedicated\nto Antoni Fabr\u00e9s<\/a> and to the\nphotographer Oriol Maspons<\/a>, which will be the most\nimportant retrospective ever done, and will be inaugurated in July. Art produced during the Civil War or Post-war\nart and the second avant-garde, shared the wagon with Medieval and Modernist\nworks. <\/p>\n\n\n\n The characters that look at us\nfrom the sides of the tram remind us that\nevery work, every artist, every movement, leads us to reflect on ourselves and our\ntime<\/strong>.<\/p>\n\n\n\nArt which moves and connects people emotionally <\/h3>\n\n\n\n
Get inspired\/ Think \/ Discover\/ Become moved\/ Observe \/ Share<\/h3>\n\n\n\n
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