Tag: user

New web content, the most viewed, the most shared

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Author: Redacció museu

#MuseumWeek 2017

Museums from all over the world participated in #MuseumWeek, from 19th to 25th June this year. During this event more than 4,200 museums from the five continents synchronized the contents to concentrate on Twitter  the chats generated around some specific topics for each day of the week. This was the fourth edition in which our…

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Author: Redacció museu

Visitor Journey Mapping: walking in our visitors’ shoes

Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…

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Author: Conxa Rodà

10 Key takeaways from Museums and the Web 2017

Conxa Rodà Our team at the National Museum have been active in several ways in this edition of Museums and the Web, held in Cleveland from 19th to 22 April: being part of the program Committee, members of the Jury of the Awards and giving 2 presentations: a 3-hours workshop on content strategy and a…

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Author: Conxa Rodà

Listening to the visitors. Focus Groups in the Museu Nacional

Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want?  And the answer was no. Many times we define marketing…

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Author: Emma Vandellós

Talking museums in China: chronicle of the tour of the Museu Nacional/1

Conxa Rodà In an unexpected way, both because of the lack of warning and due to the fact of being so far away, the Museu Nacional d’Art de Catalunya has been invited this September to go on a tour of three Chinese cities −Chengdu, Shanghai and Wuhan− to speak about museums and digital. In two…

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Author: Conxa Rodà

The 5 favourite virtual tours of the museum’s website users

In the digital environment we want the experience of the users to be enriching.  That’s why, in our museum’s website you can find different virtual tours which present complementary tours to the visits onsite. The significance of the presence of certain animals in Romanesque works or the relation between music and image are some of…

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Author: Redacció museu

The 5 most-read posts in the second year of the blog

Two years ago in the museum we decided to show our less visible face and share the hidden work behind the collection. This blog has allowed us to make known the behind-the-scenes of the of the museum, and the brushstrokes that we have been adding from the inside to make up the major work of…

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Author: Redacció museu

Do we have a content strategy in museums? Do we need one?

Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question.  And yes, a content strategy is necessary and useful to bring the goals of the centres into…

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Author: Conxa Rodà

The connecting power of the new website of the Museo del Prado

Conxa Rodà The new website of the Museo del Prado is an excellent example of how to connect the collection, the knowledge and the public. The network of interrelations between artworks’ records, the images, videos, talks, biographies, history, etc., offer very enriched and contextualised approaches of the works, the artists and the periods. All in…

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Author: Conxa Rodà