Tag: user

Listening to the visitors. Focus Groups in the Museu Nacional

Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want?  And the answer was no. Many times we define marketing…

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Author: Emma Vandellós

Talking museums in China: chronicle of the tour of the Museu Nacional/1

Conxa Rodà In an unexpected way, both because of the lack of warning and due to the fact of being so far away, the Museu Nacional d’Art de Catalunya has been invited this September to go on a tour of three Chinese cities −Chengdu, Shanghai and Wuhan− to speak about museums and digital. In two…

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Author: Conxa Rodà

The 5 favourite virtual tours of the museum’s website users

In the digital environment we want the experience of the users to be enriching.  That’s why, in our museum’s website you can find different virtual tours which present complementary tours to the visits onsite. The significance of the presence of certain animals in Romanesque works or the relation between music and image are some of…

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Author: Redacció museu

The 5 most-read posts in the second year of the blog

Two years ago in the museum we decided to show our less visible face and share the hidden work behind the collection. This blog has allowed us to make known the behind-the-scenes of the of the museum, and the brushstrokes that we have been adding from the inside to make up the major work of…

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Author: Redacció museu

Do we have a content strategy in museums? Do we need one?

Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question.  And yes, a content strategy is necessary and useful to bring the goals of the centres into…

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Author: Conxa Rodà

The connecting power of the new website of the Museo del Prado

Conxa Rodà The new website of the Museo del Prado is an excellent example of how to connect the collection, the knowledge and the public. The network of interrelations between artworks’ records, the images, videos, talks, biographies, history, etc., offer very enriched and contextualised approaches of the works, the artists and the periods. All in…

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Author: Conxa Rodà

Toward a new museum library model

Jana Soto As we explained in the post Museum libraries: the great unknown, this type of library, historically, has not enjoyed great visibility outside its museum’s walls. Each library and its staff are responsible for carrying out the actions needed to showcase the centre, as well as communicating its resources and services to the general…

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Author: Jana Soto

Digital Experiences_Museums and the Web Asia 2015 take aways

Conxa Rodà Connections and new learning was the intense activity during the edition of the Museums and the Web Asia 2015 held in October in Melbourne.  Our museum participated by running a Hands-on Content Strategy Workshop and by presenting the website renovation. As we often do in this blog, we will try to sum up…

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Author: Conxa Rodà

Museums’ transparency on their websites

Conxa Rodà Museums are transitioning to become more social. Within this current context, transparency turns out to not only be a duty but also a strategy for getting better connected with the audience. All good relations are based on trust and being transparent gets us closer to achieving the highly sought-after engagement with the public….

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Author: Conxa Rodà

In conversation with Sree, Chief Digital Officer of the Met Museum

Conxa Rodà Berlin has been the place where I’ve finally met Sree Sreenivasan, the Met’s Chief Digital Officer. I had been following him on twitter for a while, as well as reading his many presentations and some interviews. A year and a half after being appointed by the Met, his work is well known among…

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Author: Conxa Rodà