Tag: user-experience

A history of accessibility: out of sight, out of mind:

Noemí Huete We often talk about putting ourselves in the shoes of the visitors so as to better adapt the offer and services of the museum.  For sure, not enough is done, and even less in the case of visitors with special needs.  Noemí explains the experience in two centres, one of them our museum,…

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Author: Z_Estudiants en pràctiques de Postgraus i Màsters

Escape Experience in the Museu Agbar de les Aigües

Finding new formats of activities to attract new audiences is an important challenge for museums nowadays, and among these “new” publics there are often youths. Faced with this challenge, and aware that the escape rooms are attracting a profile that we are interested in getting to know and to bring them to the museum, we…

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Author: Z_ Guest blogger

Visitor Journey Mapping: walking in our visitors’ shoes

Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…

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Author: Conxa Rodà

10 Key takeaways from Museums and the Web 2017

Conxa Rodà Our team at the National Museum have been active in several ways in this edition of Museums and the Web, held in Cleveland from 19th to 22 April: being part of the program Committee, members of the Jury of the Awards and giving 2 presentations: a 3-hours workshop on content strategy and a…

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Author: Conxa Rodà

Listening to the visitors. Focus Groups in the Museu Nacional

Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want?  And the answer was no. Many times we define marketing…

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Author: Emma Vandellós

Do we have a content strategy in museums? Do we need one?

Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question.  And yes, a content strategy is necessary and useful to bring the goals of the centres into…

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Author: Conxa Rodà

Working with audiences: “how to be curious and not die trying”

Pepe Zapata Audiences and Culture.  Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere.  Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…

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Author: Z_ Guest blogger

What’s next for Museums? Take aways of #MuseumNext

The 2015 #MuseumNext conference took place in Geneva from 19 to 21 April. More than 600 delegates from 31 countries make it the biggest museum conference in Europe. Three intensive days of content! Meaning for content the keynotes, workshops, Q&A, demos, visits and conversations. As usual, it’s impossible to synthesize everything on a post. I’ll…

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Author: Conxa Rodà

Content Strategy in Museums #ConfabEU

Conxa Rodà Museums are content generators by nature. Our role today as connectors between the collection, the knowledge and the visitors/users is gaining more and more strength and content is our best asset. The only thing is that while it’s true that we, museums, are rich in content, we don’t usually have a developed content…

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Author: Conxa Rodà