Tag: user-experience

10 Key takeaways from Museums and the Web 2017

Conxa Rodà Our team at the National Museum have been active in several ways in this edition of Museums and the Web, held in Cleveland from 19th to 22 April: being part of the program Committee, members of the Jury of the Awards and giving 2 presentations: a 3-hours workshop on content strategy and a…

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Author: Conxa Rodà

Listening to the visitors. Focus Groups in the Museu Nacional

Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want?  And the answer was no. Many times we define marketing…

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Author: Emma Vandellós

Do we have a content strategy in museums? Do we need one?

Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question.  And yes, a content strategy is necessary and useful to bring the goals of the centres into…

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Author: Conxa Rodà

What’s next for Museums? Take aways of #MuseumNext

The 2015 #MuseumNext conference took place in Geneva from 19 to 21 April. More than 600 delegates from 31 countries make it the biggest museum conference in Europe. Three intensive days of content! Understanding for content the keynotes, workshops, Q&A, demos, visits and conversations. As usual, it’s impossible to synthesize everything on a post. I’ll…

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Author: Conxa Rodà

Content Strategy in Museums #ConfabEU

Museums are content generators by nature. Our role today as connectors between the collection, the knowledge and the visitors/users is gaining more and more strength and content is our best asset. The only thing is that while it’s true that we, museums, are rich in content, we don’t usually have a developed content strategy yet….

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Author: Conxa Rodà