Tag: proximity

The Museum is yours: a programme open to collectives

Elisabet Pueyo Collaborative spirit, participation, dynamism, friendship, commitment, research, identity, culture, etc., these are for sure the characteristics that the great majority of associations and entities that make up the networks of associations in Catalonia want to identify with. And that’s why we have wanted to focus in a special way on these associations and…

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Author: Elisabet Pueyo

A question of magic: marketing in the museums

There’s nothing more inspiring, if «you are someone from marketing» and you work in and for a major public museum, than the initial quote from the book by Philip Kotler and Nancy Lee, Marketing in the public sector: «We dedicate this book to all the current and future agents involved in the search for the…

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Author: Elisabet Pueyo