Category: Visitors

Visitor Journey Mapping: walking in our visitors’ shoes

Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…

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Author: Conxa Rodà

Listening to the visitors. Focus Groups in the Museu Nacional

Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions I asked was: do we really know what our visitors want?  And the answer was no. Many times we define marketing…

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Author: Emma Vandellós

The 5 favourite virtual tours of the museum’s website users

In the digital environment we want the experience of the users to be enriching.  That’s why, in our museum’s website you can find different virtual tours which present complementary tours to the visits onsite. The significance of the presence of certain animals in Romanesque works or the relation between music and image are some of…

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Author: Redacció museu

The public as a virtual curator of the collection of the museum

With the aim of connecting the collection with the public, the museum and the participatory platform Unique Visitors launched a contest for the creation of tours done by the users. We would like to congratulate and pass on our thanks to the participants for their dedication and creativity that has led to the creation of…

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Author: Z_ Guest blogger

Museums and accessibility: a community of practice

Teresa González Accessibility in museums is a long journey and a milestone which we are still a long way from achieving.  Since 1999, the year in which the Education Department of the Museu Nacional d’Art de Catalunya started its programme Museum space in common –which carries out specific projects for groups suffering from mental disorders…

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Author: Teresa González

The Museum is yours: a programme open to collectives

Elisabet Pueyo Collaborative spirit, participation, dynamism, friendship, commitment, research, identity, culture, etc., these are for sure the characteristics that the great majority of associations and entities that make up the networks of associations in Catalonia want to identify with. And that’s why we have wanted to focus in a special way on these associations and…

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Author: Elisabet Pueyo

Digital Experiences_Museums and the Web Asia 2015 take aways

Conxa Rodà Connections and new learning was the intense activity during the edition of the Museums and the Web Asia 2015 held in October in Melbourne.  Our museum participated by running a Hands-on Content Strategy Workshop and by presenting the website renovation. As we often do in this blog, we will try to sum up…

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Author: Conxa Rodà

Working with audiences: “how to be curious and not die trying”

Pepe Zapata Audiences and Culture.  Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere.  Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…

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Author: Z_ Guest blogger

In conversation with Sree, Chief Digital Officer of the Met Museum

Conxa Rodà Berlin has been the place where I’ve finally met Sree Sreenivasan, the Met’s Chief Digital Officer. I had been following him on twitter for a while, as well as reading his many presentations and some interviews. A year and a half after being appointed by the Met, his work is well known among…

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Author: Conxa Rodà

#MuseumWeek 2015: main content points

For the second consecutive year, the Museu Nacional has participated in the #MuseumWeek 2015 initiative, a global event in which more than 2.800 museums around the world have synchronised and concentrated all the conversations generated around museum activities on Twitter during only one week. Why participate in #MuseumWeek? The Museu Nacional believes that social networks are…

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Author: Redacció museu