Category: Digital

Analysis of the digital experience in the museum

Elena Villaespesa A conference entitled Knowing the virtual publics of the museums, organized by the Observatory of Audiences-Cultural Heritage of Catalonia, took place last October in the MACBA (Museum of Contemporary Art of Barcelona). I was lucky enough to participate as a speaker and to take advantage to briefly see the charms of Barcelona.  My…

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Author: Z_ Guest blogger

Creating an art gif in the museum

Natalie Tsvirko Has this ever happen to you while visiting a museum or an exhibition?… Remember that moment when you are so fascinated by an artwork by a great master that it almost revives in your imagination? Your mind creates that situation and that atmosphere around the artwork that is very personal and inspiring. It…

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Author: Z_Estudiants en pràctiques de Postgraus i Màsters

New web content, the most viewed, the most shared

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Author: Redacció museu

#MuseumWeek 2017

Museums from all over the world participated in #MuseumWeek, from 19th to 25th June this year. During this event more than 4,200 museums from the five continents synchronized the contents to concentrate on Twitter  the chats generated around some specific topics for each day of the week. This was the fourth edition in which our…

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Author: Redacció museu

Visitor Journey Mapping: walking in our visitors’ shoes

Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the public and, all in all, enriching the experience. Beyond surveys, visitor studies, A/B testing, defining personas, analysing data, etc., what…

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Author: Conxa Rodà

10 Key takeaways from Museums and the Web 2017

Conxa Rodà Our team at the National Museum have been active in several ways in this edition of Museums and the Web, held in Cleveland from 19th to 22 April: being part of the program Committee, members of the Jury of the Awards and giving 2 presentations: a 3-hours workshop on content strategy and a…

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Author: Conxa Rodà

The digital publishing of the museums’ publications, an opportunity

Javier Celaya Digital publishing provides a major opportunity for making our content more accessible to the public.  With the holding of the Líber book fair this October in Barcelona a lot has been said about electronic publishing and distribution.  Within this context, we have asked Javier Celaya for some hints and recommendations to activate digital…

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Author: Z_ Guest blogger

Talking of museums in China /2

Conxa Rodà We talked in a previous post of the tour that the Museu Nacional was invited to do by Museums and the Web to three Chinese cities and we commented on the characteristics and challenges of the museums there. Today we’ll share content extracted from the lectures and show the museums we visited. Talks and…

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Author: Conxa Rodà

Talking museums in China: chronicle of the tour of the Museu Nacional/1

Conxa Rodà In an unexpected way, both because of the lack of warning and due to the fact of being so far away, the Museu Nacional d’Art de Catalunya has been invited this September to go on a tour of three Chinese cities −Chengdu, Shanghai and Wuhan− to speak about museums and digital. In two…

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Author: Conxa Rodà

The 5 favourite virtual tours of the museum’s website users

In the digital environment we want the experience of the users to be enriching.  That’s why, in our museum’s website you can find different virtual tours which present complementary tours to the visits onsite. The significance of the presence of certain animals in Romanesque works or the relation between music and image are some of…

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Author: Redacció museu