Category: Communication

The 5 most-read posts in the second year of the blog

Two years ago in the museum we decided to show our less visible face and share the hidden work behind the collection. This blog has allowed us to make known the behind-the-scenes of the of the museum, and the brushstrokes that we have been adding from the inside to make up the major work of…

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Author: Redacció museu

Do we have a content strategy in museums? Do we need one?

Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question.  And yes, a content strategy is necessary and useful to bring the goals of the centres into…

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Author: Conxa Rodà

HABEMUS, let’s hack the museums

Christian Díaz. From Bahía Blanca, Argentina A radio programme about museums done by university volunteers. We find the project very inspiring and we have invited them to share the story and the behind-the-scenes. Internet has radically changed the way in which people search and find cultural and leisure content, and the museums, cultural centres, and…

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Author: Z_ Guest blogger

Articket new website: collaborative spirit applying science

Elisabet Pueyo In 1998 a collaborative idea was born which was boosted by the main art museums of the city that, after more than 15 years, is more alive than ever: a unique admission ticket for visiting the best 6 art museums of Barcelona. This is the Articket brand and it is made up of:…

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Author: Elisabet Pueyo

Working with audiences: “how to be curious and not die trying”

Pepe Zapata Audiences and Culture.  Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere.  Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…

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Author: Z_ Guest blogger

Museums’ transparency on their websites

Conxa Rodà Museums are transitioning to become more social. Within this current context, transparency turns out to not only be a duty but also a strategy for getting better connected with the audience. All good relations are based on trust and being transparent gets us closer to achieving the highly sought-after engagement with the public….

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Author: Conxa Rodà

The 5 most-read posts in the first year of the blog

Every Thursday for a year, in this blog we have been sharing the “secrets” of the museum’s day-to-day working. The process of creating and putting on exhibitions, the restoration of works, the challenges posed by digital innovation, innovative methods of management, as well as knowledge capsules about the collection, have made up the content. All…

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Author: Redacció museu

#MuseumWeek 2015: main content points

For the second consecutive year, the Museu Nacional has participated in the #MuseumWeek 2015 initiative, a global event in which more than 2.800 museums around the world have synchronised and concentrated all the conversations generated around museum activities on Twitter during only one week. Why participate in #MuseumWeek? The Museu Nacional believes that social networks are…

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Author: Redacció museu

Tourism and Museum: a dialogue among professionals

The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly proactive attitude to approaching and getting to know in depth the value chain that makes the destination,…

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Author: Elisabet Pueyo

Deconstruction of the Modern Art campaign

  Do you recognise this poster? Have you seen on a shop window while walking around the centre of Barcelona, Terrassa or Granollers? Or perhaps you’ve seen the advertisement published in the press? Did it catch your attention to the extent that you wanted to find out more or to go to the museum? If…

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Author: Núria Perales