Category: Communication

A personal invitation from Gala Dalí

Elisabet Pueyo We receive an invitation.  As if it was from Gala herself, the team of the Fundación Gala Salvador Dalí invited us to get to know the castle of Púbol, the refuge of Gala in the Empordà. On the occasion of the exhibition Gala-Dalí which the Museu Nacional is co-organizing with the Foundation this…

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Author: Elisabet Pueyo

200 articles published in the blog!

We have reached 200 articles published in the blog of the museum! That’s why we are producing a collection of the articles which have been followed with greater interest by our readers and we take advantage of this to ask you at the end about the topics you would like us to talk about in…

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Author: Redacció museu

New web content, the most viewed, the most shared

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Author: Redacció museu

#MuseumWeek 2017

Museums from all over the world participated in #MuseumWeek, from 19th to 25th June this year. During this event more than 4,200 museums from the five continents synchronized the contents to concentrate on Twitter  the chats generated around some specific topics for each day of the week. This was the fourth edition in which our…

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Author: Redacció museu

The 5 most-read posts in the second year of the blog

Two years ago in the museum we decided to show our less visible face and share the hidden work behind the collection. This blog has allowed us to make known the behind-the-scenes of the of the museum, and the brushstrokes that we have been adding from the inside to make up the major work of…

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Author: Redacció museu

Do we have a content strategy in museums? Do we need one?

Conxa Rodà Yes and no would be the short answers to the question in the title. Not developed enough and not in the majority of the cultural centres would be a more elaborate answer to the first question.  And yes, a content strategy is necessary and useful to bring the goals of the centres into…

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Author: Conxa Rodà

HABEMUS, let’s hack the museums

Christian Díaz. From Bahía Blanca, Argentina A radio programme about museums done by university volunteers. We find the project very inspiring and we have invited them to share the story and the behind-the-scenes. Internet has radically changed the way in which people search and find cultural and leisure content, and the museums, cultural centres, and…

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Author: Z_ Guest blogger

Articket new website: collaborative spirit applying science

Elisabet Pueyo In 1998 a collaborative idea was born which was boosted by the main art museums of the city that, after more than 15 years, is more alive than ever: a unique admission ticket for visiting the best 6 art museums of Barcelona. This is the Articket brand and it is made up of:…

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Author: Elisabet Pueyo

Working with audiences: “how to be curious and not die trying”

Pepe Zapata Audiences and Culture.  Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and experiences presented highly apply to the museums’ sphere.  Thank you very much, Pepe, for this good synthesis and for having highlighted many good cases…

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Author: Z_ Guest blogger

Museums’ transparency on their websites

Conxa Rodà Museums are transitioning to become more social. Within this current context, transparency turns out to not only be a duty but also a strategy for getting better connected with the audience. All good relations are based on trust and being transparent gets us closer to achieving the highly sought-after engagement with the public….

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Author: Conxa Rodà