The Museum is yours: a programme open to collectives

Elisabet Pueyo Collaborative spirit, participation, dynamism, friendship, commitment, research, identity, culture, etc., these are for sure the characteristics that the great majority of associations and entities that make up the networks of associations in Catalonia want to identify with. And that’s why we have wanted to focus in a special way on these associations and…

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Author: Elisabet Pueyo

Apropa Cultura (Getting Closer to Culture): inclusive museum, united museum

Elisabet Pueyo I think that the most interesting thing to share with you in these lines is not only explaining what the programme Apropa Cultura (Getting Closer to Culture) is, but also passing on to you what it has meant to be a part of this initiative that joins together and creates synergies between cultural…

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Author: Elisabet Pueyo

Articket new website: collaborative spirit applying science

Elisabet Pueyo In 1998 a collaborative idea was born which was boosted by the main art museums of the city that, after more than 15 years, is more alive than ever: a unique admission ticket for visiting the best 6 art museums of Barcelona. This is the Articket brand and it is made up of:…

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Author: Elisabet Pueyo

Tourism and Museum: a dialogue among professionals

The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly proactive attitude to approaching and getting to know in depth the value chain that makes the destination,…

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Author: Elisabet Pueyo

A question of magic: marketing in the museums

There’s nothing more inspiring, if «you are someone from marketing» and you work in and for a major public museum, than the initial quote from the book by Philip Kotler and Nancy Lee, Marketing in the public sector: «We dedicate this book to all the current and future agents involved in the search for the…

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Author: Elisabet Pueyo